https://www.washingtontimes.com/news/2018/jun/20/starbucks-burned-social-justice-appeasement-growth/
(Update 06/20/18)
https://www.bnnbloomberg.ca/starbucks-plans-to-close-150-u-s-stores-as-it-scales-back-sales-expectations-1.1095378
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As an old marketing and sales rep. for many years, Starbucks is going to have a free-fall in business shortly. Maybe they are so big that it won't happen, but if the above photo is true, then they will have some major push-back from this one.
This is accusing white people of racism and I know very few racists from any background. Most people get along just fine, but it is the communist-socialist-fascist corporate shit-sticks who keep stoking the flames of racism when it hardly exists.
Just from a sales and marketing perspective, Starbucks gets the prize for suicidal marketing. Here are the rules of successful marketing.
Provide a product or service that people want
Obviously, Starbucks has done a good job. Having 8000 stores is impressive but their market should be protected by providing good service and not offending their customer base. It has been my experience that once you piss off a customer--even if you didn't intend to--the customer will take his business elsewhere. And that will be the case here.
Never piss off your customers
I've seen this over and over where a perfectly good company goes out of their way to be idiots. As a white man, I find it extremely offensive that they would post such an insane comment: "We are closed today to educate white people about their racism." By engaging in political and religious dialogue, a company can destroy its customer base in a short period of time. The racism part is just a smokescreen to cover the ever-increasing plague of leftism, communism, socialism, and fascism. This company uses the five-pointed star on its cups which is an occultic symbol. Having that emblem on their cups makes me feel like I'm drinking the coffee out of a dirty container. But that's me because of my own research.
A boycott is the most effective protest
Starbucks pissed me off years ago so I don't go there any longer. There are a lot of alternative places to get coffee and Starbucks should know better. I'd hate to be working for management like this company as I would be extremely worried about my job. But then again, there are enough dumb white people who will continue to take these kinds of insults and keep going back to their stores.
Related:
Suicidal Marketing 1.0 Starbucks
Racism Hides the Communism
Walter Allen Thompson has a new book called Natural Law: The True Supreme Law of the Land
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